SOCIAL MEDIA POSTS
How to Communicate with Different Audiences
Three Facebook Posts
TARGET AUDIENCE: 35-44
Mature college graduates, they make decisions based on research and their own reflections. They are experienced outdoor participants and have established careers. They are interested in new products and preservation of areas that they have visited and feel emotionally connected to. They use Facebook primarily, use Instagram and do not care for Twitter. They look for durability, functionality and value and are open to new ideas.
Three Twitter Posts
TARGET AUDIENCE: 25-34
College graduates, travelers, and tend to live in larger urban areas. These consumers enjoy outdoor engagement and new opportunities. They spend a lot of money on new things that they can get right away and change interest quickly. They care about the environment but buy a lot of new things without consideration of the overall cost to the environment. They use Facebook, Twitter and sometimes Instagram. They are primarily Twitter users. Desire to look good and have trendy things.
Three Instagram Posts
TARGET AUDIENCE: 45-54
Motivated by their ideals, they tend to be religious. Family and tradition are very important to them. They are conservative and appreciate US made products. They choose familiar products and care about the community and nation that they live in. They use Facebook primarily, Instagram, and rarely use Twitter.
What a glorious sight on this cold day, so appreciative of the beauty and energy of this land.
So grateful that this marvelous view is in our backyard. <3
It is wonderful to be able to appreciate this important waterway in the summer and the winter.
What a glorious sight on this cold day, so appreciative of the beauty and energy of this land.