Brand Consistency and Representation
COVER PHOTOS AND LOGO
High quality photo of the Grand Canyon with vibrant colors to draw in Instagram users. This photo is meant to reveal the Grand Canyon in a way that the viewer could envision themselves at this place marveling at the reflection of the cliffs in the Colorado River.
More gear-oriented and experience based for 25-34 year old Twitter target audience.
This cover photo was chosen because this is a perspective of the Colorado River in the Grand Canyon that only people who raft the Grand Canyon would be able to view. This will relate to anyone who has already been down the grand canyon or who has read books about raft trips down the Colorado River.
High quality photo of the Grand Canyon with vibrant colors to draw in Instagram users. This photo is meant to reveal the Grand Canyon in a way that the viewer could envision themselves at this place marveling at the reflection of the cliffs in the Colorado River.
COVER PHOTOS
Cover photos reveal Thoughtful Travel’s next big event, rafting down the Grand Canyon. Each photo is different of the Grand Canyon, to pertain to the different audiences. The cover photo will be changed for each social media platform after each large event and will reveal photographs which represent Thoughtful Travel's next event. Photos will be selected for the targeted audience of each platform.
LOGO
Logos are the same for each of the services for consistency of identity across the different social media services. Right now Thoughtful Travel is just beginning and it is important to have an easily identifiable logo. The logo will be consistent but may be updated in 3-5 years depending on re-branding strategies.